Unlocking Opportunities: A Guide to Successfully Selling to the Public Sector in 2024
Foreword: A Gateway to a £379 Billion Market
Welcome to the future of business in the public sector. In 2021/22, the public sector spent a staggering £379 billion on external goods and services. This enormous figure represents a tantalising opportunity for private sector companies looking to tap into this vast market. However, the complexities and time-intensive nature of selling to the public sector have often deterred businesses, particularly small and medium enterprises (SMEs).
Understanding these challenges, GovNet is thrilled to present our latest B2G guide, focusing on how to navigate the evolving landscape of public sector procurement. Our comprehensive white paper is your compass in the journey towards successfully selling to the public sector this year!
The Procurement Act 2023: A Game-Changer
The key to unlocking this lucrative market lies in The Procurement Act 2023, which received Royal Assent on 26 October 2023 and is poised to come into force in the autumn of 2024. This groundbreaking legislation aims to simplify and streamline procurement processes, making it more accessible to a wider range of suppliers, particularly benefiting SMEs and Voluntary, Community, and Social Enterprises (VCSEs).
The government's commitment to facilitating easier entry into public sector supply chains is a beacon of hope for businesses seeking to expand their horizons. The Procurement Act represents the most significant shake-up to procurement law in a generation, presenting an unprecedented opportunity for businesses of all sizes, with a particular focus on start-ups, scale-ups, and small enterprises.
Seizing the Moment: Selling to the Public Sector in 2024
In anticipation of this transformative legislation, our 2024 white paper serves as an indispensable guide, outlining the key objectives of the new procurement regime. It provides a comprehensive overview of the benefits and challenges associated with selling into the public sector in 2024, equipping you with the knowledge to make informed decisions.
The white paper delves into the unique marketing principles and strategies required to connect with the right public sector buyers. Whether you are a seasoned player or a newcomer, the paper provides actionable insights and practical steps to navigate existing procurement processes effectively.