A key question often asked by those exploring the idea of event sponsorship is, ‘Is it worth the money?’ Here are 7 reasons you should sponsor a public sector event:

The cost of sponsoring an event can seem like a lot and the return on investment (ROI) will depend on several factors. But choosing an established and well-organised event to sponsor could prove to be an invaluable platform for your business. The benefits can quickly outweigh the financial investment.

Marketing and selling into the public sector are quite different kettles of fish to equivalent processes in the private sector. Public sector event sponsorship can bring unique benefits to sponsors.

Business to Business (B2B) and Business to Consumer (B2C) are familiar marketing models. However, there’s also a third, lesser-known strategy called B2G marketing.

In this blog, we explain what B2G is and provide some tips on how you can adopt a B2G marketing strategy.