How to Write Winning Bids for Government Contracts
Winning government contracts can be a game-changer for businesses of all sizes. However, writing bids for government contracts is a time-consuming and highly skilled process. Many companies struggle with bid submissions due to complex requirements, strict deadlines, and changing procurement rules.
This guide will help you understand how to write a strong bid, avoid common pitfalls, and increase your chances of securing a public sector contract.
Why Bid Writing for Government Contracts is Challenging
According to bid-writing firm GovData, 80% of framework submissions fail when self-submitted. The main reasons for failure include:
Insufficient submission of technical documents
Incorrect or mismatched answers
Missed deadlines
Government procurement is highly competitive. If you lack the expertise or time to write a high-quality bid, outsourcing to professional bid writers can significantly improve your chances of success.
How to Write a Strong Government Bid
1. Identify the Right Tenders
Not every government tender will be suitable for your business. Focus on opportunities that align with your strengths and expertise. Use platforms like Contracts Finder and Crown Commercial Service (CCS) frameworks to find tenders that match your business capabilities.
2. Understand the Buyer’s Needs
Government buyers look for quality, value for money, and compliance. Study past contracts and procurement histories to understand their priorities. Read departmental blogs and strategy documents to align your bid with their goals.
3. Be Prepared with Required Documentation
Many businesses fail due to missing documents. Ensure you have:
ISO quality standards certification
Financial records
Relevant case studies or testimonials
4. Meet Every Bid Requirement
Read the tender documentation carefully and make sure your submission meets all requirements. Highlight how your product or service addresses the buyer’s specific needs.
5. Show Adaptability and Innovation
Demonstrate how your product or service can be tailored to meet government objectives. The ability to adapt to new procurement rules will also be crucial as the Procurement Act 2023 comes into effect.
6. Emphasise Value for Money
Government buyers must justify spending taxpayer money. Clearly outline how your pricing is competitive while maintaining high quality.
7. Include Relevant Experience
Showcase your past success in delivering similar projects. If you have worked with public sector organisations before, highlight the impact of your work.
8. Explain Social Value
For high-value contracts, 10% of bid scoring is focused on social value. Explain how your business contributes to sustainability, diversity, or community engagement.
9. Follow Up on Your Submission
After submitting your bid, stay engaged. If unsuccessful, request feedback to improve future submissions.
Should You Hire a Bid Writing Specialist?
Since writing a bid can take up to 10 days, many businesses outsource bid writing to specialists. Professional bid writers:
Have deep knowledge of government procurement processes
Understand how to structure winning bids
Stay updated on changing regulations, including the new Procurement Act
While this comes at a cost, it can significantly boost your chances of winning lucrative contracts.
Final Thoughts
Writing bids for government contracts requires time, skill, and strategy. Whether you choose to handle bids in-house or work with experts, understanding government procurement processes is essential.
By following best practices and staying informed about the UK government’s new procurement rules, you can increase your chances of success. Focus on meeting buyer requirements, demonstrating value, and being well-prepared to stand out in the competitive world of public sector contracts.
Want to learn more about the procurement process?
Download our free whitepaper, Marketing and Selling to the Public Sector in 2025, and gain expert insights on:
Navigating the new procurement rules
Connecting with public sector buyers
Winning contracts faster
Download now and stay ahead of your competition.