Marketing and Selling to the Public Sector in 2025
The UK public sector spends an astounding £350 billion annually on procurement, according to Tussell. That’s nearly one-third of government spending, making it a highly lucrative market for businesses to tap into. Yet, many organisations—especially SMEs—find themselves deterred by the complexities of selling to the public sector.
GovNet’s latest whitepaper, Marketing and Selling to the Public Sector in 2025: Benefits, Challenges, and Best Practice, is the ultimate guide for businesses ready to break into this market. In this blog, we’ll highlight the key takeaways from the whitepaper and why 2025 is the perfect year to engage with the public sector.
Why Target the Public Sector in 2025?
With the Procurement Act 2023 taking effect on 24 February 2025, the public sector landscape is undergoing a major transformation. The Act simplifies procurement processes, removing barriers that have historically made it challenging for Small and Medium Enterprises (SMEs), start-ups, and Voluntary, Community and Social Enterprises (VCSEs) to secure public sector contracts.
This new procurement framework creates unprecedented opportunities for businesses to access a significant and reliable market. Whether you’re a seasoned contractor or a newcomer to the public sector, understanding these changes will help you position your business for success.
The Challenges of Public Sector Sales
Selling to the public sector is not without its hurdles:
Complex Procurement Rules: Unlike the private sector, public sector procurement is tightly regulated, often requiring specialised knowledge and compliance.
Time-Consuming Processes: Bidding for contracts demands substantial time and resources, which can be especially challenging for smaller businesses.
Identifying the Right Buyers: Finding and connecting with decision-makers in the public sector requires a targeted marketing strategy.
These challenges, while significant, are not insurmountable. With the right guidance, businesses of all sizes can navigate these barriers and unlock the immense potential of public sector contracts.
Key Insights from Our Whitepaper
GovNet’s Marketing and Selling to the Public Sector in 2025 whitepaper provides actionable strategies to help your business succeed in this market. Here’s what you can expect:
Understanding the Procurement Act 2023
Get a detailed breakdown of how the new legislation simplifies procurement, reduces red tape, and opens doors for SMEs and start-ups.Best Practices for Public Sector Marketing
Learn the unique principles of marketing to public sector buyers, including how to tailor your messaging to their priorities, such as value for money, transparency, and social impact.Winning Public Sector Contracts
Master the bidding process with step-by-step guidance on creating compelling bids, meeting compliance standards, and building trust with government buyers.Unlocking Benefits and Overcoming Challenges
Discover how to overcome traditional barriers to entry and leverage the changes introduced by the Procurement Act to your advantage.
Why Now Is the Time to Act
With the government actively encouraging SMEs, start-ups, and VCSEs to participate in public sector procurement, 2025 presents a golden opportunity for businesses to establish themselves in this market. The changes introduced by the Procurement Act are designed to make the process more accessible, so now is the time to act.
SEO Keywords to Boost Visibility
When marketing to the public sector, targeting the right keywords is essential for visibility. This blog and the whitepaper focus on the following SEO-optimised terms:
Marketing to the public sector
Selling to the public sector
Public sector procurement 2025
Procurement Act 2023
SME public sector opportunities
Winning public sector contracts
Public sector marketing strategies
By including these keywords in your content, you can improve your search rankings and attract the right audience to your business.
Take the First Step Today
Don’t let the perceived complexities of public sector sales hold your business back. With the insights and strategies outlined in our whitepaper, Marketing and Selling to the Public Sector in 2025, you can position your organisation for success in this lucrative market.
Download the whitepaper today to unlock the potential of public sector procurement. Learn how to navigate the new rules, market effectively, and win contracts that drive growth for your business.
